Mahoe upbeat after first year of Izizzi games

One year after it entered the lucrative gambling industry in Jamaica, Mahoe Gaming Enterprises Ltd (MGEL), which offers the Izizzi games, is excited about its prospects in what it accepts is a very competitive industry,

“Year one with Team Mahoe has been an exciting, exhilarating, yet challenging year. The immense positive reaction to our products and invigorating welcome from the market excited and encouraged our team to push forward.

“Since our launch on February 5, 2021, we are extremely proud that we have established a solid presence in all 14 parishes. Our players know our brands, enjoy playing our games, and can check their winnings with ease. Our mobile app allows our players to view all draws, check winnings, view ‘hot and cold’ numbers, and have access to direct top up with the introduction of ePINs to our lottery terminals on December 19, 2021,” the company said in response to questions from the Jamaica Observer.

“Our retailer base grew considerably fast with us now having over 600 retailers across the island. This growing interest from our retailers aroused positive responses from our players, who welcomed the new venture to win more, while enjoying the easy ways to game with Izizzi.

“With the growing drive from all our stakeholders (customers and retailers), we encountered various challenges, a few of which were external factors that partially impacted the space in which we operated. Nonetheless, these factors enhanced the creative energy and resolve of our team, and exhilarated our initiatives of being the game changer,” added MGEL.

According to the company, it entered the market at a time when the public sought a change.

“In the first year we installed over 900 terminals which proved that our presence in the market was noted and welcomed. This islandwide expansion came with the activation of ePINs — a direct mobile top up feature on our lottery terminals, offering additional benefits and convenience to all customers.


Jamaica Observer